THE 5-SECOND TRICK FOR LOVER’S SPEED

In early 1995, Mars ran a promotion by which shoppers were invited to vote on which of blue, pink, or purple would change the tan M&M's. Blue was the winner with 54% in the votes.[73] It replaced tan in late 1995. Consumers could vote by calling one-800-Enjoyable-Shade. Ads for the new blue shades showcased a plain and an almond blue M&M character